pacha icons

Pacha Icons is a visual identity project created for a global event series across Dubai, Ibiza, and New York, developed under the direction of the Lead Brand Designer. Rooted in the world-renowned Pacha brand, the project focused on translating an already established visual language into a fresh event identity, including logo design and a cohesive visual system that could feel premium, iconic, and instantly connected to Pacha’s nightlife legacy. The events bring together some of Pacha’s biggest international names, including artists such as Solomun, Marco Carola, Sonny Fodera, ANOTR, Keinemusik, RÜFÜS DU SOL, Black Coffee, Mochakk, and CamelPhat, reinforcing the identity’s connection to a world-class music experience.