YAZZMIN

White branded cap with turquoise logo placed on fresh lemons in a red bowl

project overview

This branding project was created for DJ Yazzmin, an electronic music artist whose sets move between dimensions: sensual, immersive, and cosmic. The goal was to craft a visual universe that reflects her sound: fluid, radiant, and emotionally charged. Rather than define her with rigid visuals, we built an open and modular system where color, typography, symbol, and texture act like frequencies, shifting with each mood and moment. The result is an identity that pulses with the same energy as her music: bold yet soft, grounded yet galactic, always in motion.

project type

brand identity

year

2025

my role

Lead Brand Designer

client

dj yazzmin